3 Simple Ways to Boost E-Commerce Sales
Your website may look great… but it may also be hurting your sales. Why? Because it wasn’t build with your audience in mind. To find out what’s wrong, we set up an unusual consulting session between an entrepreneur and a digital marketing consultant—and filmed it so you can benefit too. Matt Doll runs American Fire Glass, which makes glass and other accessories for fireplaces, and is in the midst of a giant change. For 15 years, his business was entirely wholesale—but once Covid hit, he pivoted towards selling direct-to-consumer online. We connected him with digital marketing expert Terry Rice, who spotted some big problems that may hold Doll’s business back. Here were three fixes that Rice proposed: 1. Website speed. Speed matters. Up to 40% of people will leave a website if it doesn’t load within three seconds. Lots of things may slow a website down—including widgets, videos, and invisible problems like excess coding. “These are things you can work with your developer to solve for,